Let’s be real: when you hear “artificial intelligence,” your first thought probably isn’t “How can this help my parts store or my home sales lot?” But maybe it should be.

AI doesn’t have to mean robots and rocket science. For the manufactured housing industry, it can mean time saved, better customer conversations, and yes—more sales. It’s not about being flashy. It’s about being efficient, being informed, and helping the end buyer feel more confident when they walk through your door.

Here’s how you can put it to work—without needing a computer science degree.

1. Smarter Inventory Planning

Whether you’re managing a parts store or working the sales lot, AI tools can analyze which items are moving, what’s sitting too long, and what might be the next hot seller based on season, location, or even local weather patterns. This means less guessing and fewer wasted dollars on overstock.

Think of it like having a data-savvy team member keeping tabs while you focus on customers.

2. More Personalized Customer Follow-Ups

Email marketing platforms now use AI to help you send the right message at the right time. Instead of blasting the same flyer to everyone, imagine following up with:

• A homeowner looking at skirting options gets a how-to guide.
• A contractor who just bought a new HVAC unit gets warranty reminders and upsell parts.

These aren’t gimmicks—they’re real ways to stay useful and relevant.

3. Better Product Recommendations

If you’re using a CRM or any online selling tools, AI can help suggest complementary items—like the right size registers for that furnace, or compatible steps and rails for a new home setup. These small upsells add up fast when done thoughtfully.

4. Competitive Local Marketing

AI-powered ad tools like Meta and Google Ads now make it easier to reach customers in your exact service area. Set a budget, pick your audience, and let the tool test what works best. You don’t need a full-time marketing person—just a clear message and a little guidance.

We can even help with that.

5. Making Customer Service Feel More Personal

This is the big one. AI doesn’t replace your handshake or your deep knowledge—but it helps you remember birthdays, send thank-yous, and keep track of long-time customers who deserve special treatment.

People buy from people. AI just helps you be more present and prepared when they walk through your door.

What It Comes Down To

You don’t need to be a tech expert to take advantage of this. You just need tools that work in the background while you focus on the work that matters—serving your customers.

And if you ever need help figuring out what tools make sense for your store, your lot, or your install business, we’re here to talk you through it. No hard sells. No gimmicks. Just real help, from one hardworking business to another.

At Blevins, we believe in setting our customers up for success—not just with products, but with ideas that help them grow.

If that sounds like something you’d like more of, reach out to your rep. Let’s talk about what’s possible—right now, with what you’ve got.

http://www.blevinsinc.com